About

I’m a Digital Product Designer at H-E-B and have 7+ years of experience driving human-centered design strategy with cross-functional teams. I lead UX projects to deliver effective and meaningful user experiences to help customers find and discovery products on H-E-B.com and on the My H-E-B website.

I’ve played a crucial role in creating UX solutions to drive billion-dollar sales for industry-leading Texas-based enterprises such as H-E-B, Frost Bank, and Sysco Foods. I’ve received several awards, including the Women of Distinction Award from H-E-B and the Selected Professions Fellowship award from the American Association for University Women.

I started designing experiences when I was 9 years old; creating and presenting stories with Microsoft PowerPoint. At an early age, I realized I wanted a career that allowed me to share ideas through design to help others. Since then, I’ve taken the necessary steps to develop my career as a professional designer.

When I’m not working, I enjoy bird watching and painting.