What I do
I am a senior product designer with a passion for people, processes, and simplicity.
I currently build product discovery e-commerce experiences at H-E-B. My approach to problem solving is to find the core issue and keep the solution elegantly simple. I love a making plan, a FigJam, and a vision.
As a perpetual learner, I am constantly growing my leadership, design, and business knowledge.
Experiences so far
April 2022 - PresentSenior Digital Product Designer /HEB
Leading the experience design for product detail pages on web, Android, and iOS. Focus on improving content strategy, designer to engineer workflow, and project management opportunities. Played a key role in introducing the “We also recommend” label in search which resulted in an increase in incremental annual gross profit of $52k per cross-sell item during fiscal year 2022.
My role includes mentoring other designers which is so fulfilling and exciting to me. One of my favorite experiences has been managing an intern this past summer and watching their growth over 10 weeks.
AUGUST 2021 - DECEMBER 2023Master of Business Administration / McCoy College of Business, Texas State University
My background in Fintech and e-Commerce led me to pursue a MBA with a concentration in Computer Information Systems from the McCoy College of Business. I wanted a deeper and more immersive understanding of business issues to be a more impactful product designer.
In addition to learning business curriculum, this program allowed me extraordinary opportunities to develop my leadership, problem-solving, and communication skills. Studying cross-cultural management abroad, mentorships, speaking engagements, trainings, and time management skills are just a handful of examples. I have had the privilege and honor to have worked with so many unique individuals that have positively influenced me professionally and personally.
During this time, I was the receipt of AAUW’s Selected Professions Fellowship for my proven commitment to women and girls.
OCTOBER 2018 - APRIL 2022Product Designer / Sysco LABS
Led the experience design of the product discovery initiative within their e-commerce platform, Sysco Shop which generated $17B in sales during fiscal year 2021. I played a key role in introducing product recommendations carousels which generated $91M in sales during fiscal year 2021. I created the design library for Sysco Shop’s native iOS and Android app and coordinated accessibility efforts on Sysco.com, Shop.Sysco.com and Sysco Shop app.
During this time, I found my love for all things e-commerce: product detail pages, product recommendations, search, filters, cart, add to cart buttons, content strategies, merchandising and marketing strategies. I enjoyed working in global, traditional organization that was undergoing a digital transformation. I loved being challenged to explore new possibilities for old problems with new technologies.
JUNE 2017 - SEPTEMBER 2018UX Designer / Frost Bank
Supported the development of Frost Bank’s first digital online loan applications for small business loans and home equity loans. Conducted user interviews to evaluate the current state of consumer lending from customers, stakeholders, and personal bankers.
This was the beginning of my professional journey where my love for people, processes, and technology was forged. The support, mentorship, and guidance I received during this time are things I aim to share with others.
And now for something completely different
Fun factsI enjoy weightlifting, painting, and baking.
I love reading books or watching documentaries about humanities, history, and fine arts.
A good day always starts with a shot of espresso.
I am 8th generation Tejana – extra fun fact: Eva Longoria and I have the same 8x great-grandfather.
